AI Overviews are growing rapidly on shopping queries In November 2025, Ahrefs reported that AI Overviews only appeared for 2.1% of transactional queries in Google Search. At the time, eCommerce stores were fairly immune to AI Overviews reducing…
A 12-month GA4 deep-dive across 94 eCommerce stores reveals what nobody’s talking about: LLM traffic outperforms traditional search on conversion rate but the volume gap makes traditional SEO budget reallocation financially reckless.
