About Visibility Labs

We Do One Thing. AI SEO.

Not SEO with an AI layer on top. Not a full-service agency that added “AI” to its homepage last year. Visibility Labs was built specifically to help brands get mentioned in ChatGPT, Perplexity, Gemini, and other AI search engines, and that’s all we do.

What We Do

We Help Brands Show Up When AI Answers

When someone asks ChatGPT for the best product in your category, we make sure your brand is the one it recommends. We do that across four areas:

  • Content : Writing content that AI models actually cite when making recommendations.
  • Digital PR : Getting your brand mentioned on the sites and publications AI models trust.
  • Community & Forums : Building presence in the Reddit threads and forums AI pulls from.
  • On-Site Optimization : Making sure your website is structured in a way AI can understand and reference.
How We Work

Every Strategy Starts With Our Own Research

The team runs experiments across real LLM environments to figure out what actually works – not what sounds logical. Together, we’ve built proprietary tools to track AI visibility and find opportunities faster.

  • 01
    Audit Where you currently show up (or don’t) across AI platforms.
  • 02
    Roadmap A strategy built around your category, your gaps, and what the data shows.
  • 03
    Execution The work across content, PR, community, and technical.
  • 04
    Reporting Measuring what’s changing and refining based on results.
The Team

Built for AI Search

Visibility Labs has AI researchers, LLM specialists, digital PR people, and content strategists. Everyone is focused on AI search – not split across traditional SEO, paid ads, or social. That focus matters.

Leadership

Built by a Practitioner

Jeff Oxford

Founder & CEO

Jeff has been doing SEO for 15 years, running over 300 campaigns and spending most of that time figuring out how search algorithms actually work, not how people think they work.

When AI search started gaining traction, he ran tests. He wanted to understand what actually influences whether a brand gets cited in an AI response. That research became the foundation of Visibility Labs.

The strategies Visibility Labs uses aren’t borrowed from someone else’s playbook. They’re built from what the team has tested themselves.

15+ years in search AI Researcher 300+ campaigns Industry Speaker

Ready to Optimize for AI Search?

Start with a free AI Visibility Review or talk to us about what’s possible for your brand.