1. Introduction
This Privacy Policy details how Visibility Labs (referred to as we, us, or our) collects, uses, and protects the personal data of our clients and website visitors. We are committed to fully adhering to the General Data Protection Regulation (GDPR).
2. Data Controller
The data controller responsible for your personal data is:
- 180 Marketing Inc. t/a Visibility Labs
- Address: 60353 Sage Stone Loop, Bend, Oregon, 97702, United States
- Email: jeff@visibilitylabs.ai
- Phone: +1 (541) 205-9295
3. Data We Collect
We may gather personal data across the following categories:
Data Type
Personal Contact – Name, email address, phone number
Business Profile – Company name, website URL, industry
System Access – IP address, browser type, operating system
Platform Usage – Details on your activity within our site and services
Tracking Data – Information from cookies (See Section 6 for full details)
4. Purpose and Legal Basis for Processing
We use and process your personal data strictly for the following purposes:
A. Purposes for Processing Data
- Service Delivery: To successfully provide and execute the SEO services outlined in our agreement with you.
- Customer Support: To effectively respond to your inquiries, provide necessary information, and offer customer support.
- Marketing Activities: To send you newsletters and promotional content, provided we have received your explicit consent.
- Operational Improvement: To analyze usage patterns, allowing us to continuously enhance the functionality and quality of our website and services.
B. Legal Bases for Data Processing (GDPR)
The legal justification for processing your data is based on the following:
- Performance of a Contract: When processing is essential to fulfill the obligations of an agreement we have with you (e.g., delivering SEO services).
- Your Consent: Where you have explicitly granted permission for a specific, defined purpose (e.g., receiving marketing materials).
- Legitimate Interests: Where processing is necessary for our own business interests, provided those interests do not override your rights and freedoms (e.g., improving our services and website security).
5. Sharing and Transferring Data
We do not sell personal data. We may only share your information with the following parties:
- Service Providers: External vendors and contractors who support us in providing our services.
- Compliance and Legal Authorities: As necessary to comply with legal obligations or governmental requests.
For any data transferred outside the European Economic Area (EEA), we commit to ensuring that suitable privacy protection measures are in place.
6. Cookies and Tracking Technologies
We use cookies (small text files stored on your device) to enhance and personalize your visit. These include:
- Cookies that are strictly necessary for the site to function.
- Cookies for analytics that help us understand and improve site usage.
You can easily adjust your cookie settings and preferences via your web browser. A detailed explanation of our practices is available in our Cookie Policy.
7. Data Retention
We only retain your personal data for the duration necessary to fulfill the purposes described in this policy. If a longer period is required by legal or regulatory mandates, we will adhere to that requirement.
8. Your Rights Under GDPR
As a data subject, the General Data Protection Regulation (GDPR) grants you the following rights regarding your personal data:
- Right of Access: You can request a copy of the personal data we hold about you.
- Right to Rectification: You can ask us to correct any data that is inaccurate or incomplete.
- Right to Erasure (‘Right to be Forgotten’): You can request the deletion of your personal data.
- Right to Restriction of Processing: You can request that we limit how we use your data.
- Right to Data Portability: You can request that your data be transferred to you or a different provider in a structured, commonly used, machine-readable format.
- Right to Object: You can object to the processing of your data when it is based on our legitimate interests.
- Right to Withdraw Consent: You may withdraw your consent at any time where processing is based on consent.
To exercise any of these rights, please contact us directly at jeff@visibilitylabs.ai.
9. Security
We employ comprehensive technical and organizational measures specifically designed to safeguard your personal data from unauthorized access, modification, disclosure, or destruction.
10. Changes to This Policy
This Privacy Policy may be updated from time to time. When we make changes, we will post the revised policy on this page, along with an updated effective date.
